Automated UTM Link & QR Code Generation with Analytics Reporting

Overview

This workflow automates the creation of UTM links and QR codes, integrating with Google Analytics to provide scheduled reports. It streamlines marketing efforts by ensuring consistent tracking and reporting.

Key Features

• UTM Link Creation: Automatically generate UTM links with specified parameters for marketing campaigns.
• QR Code Generation: Convert UTM links into QR codes for easy distribution and tracking.
• Scheduled Reports: Use Google Analytics to schedule and send detailed reports to the marketing manager.

Benefits

• Efficiency: Reduces manual effort in creating and managing UTM links and QR codes.
• Consistency: Ensures uniform tracking across all marketing channels.
• Data-Driven Decisions: Provides timely analytics reports to inform marketing strategies.

Use Cases

• Marketing Campaigns: Ideal for teams running multiple campaigns needing consistent tracking and reporting.
• Event Promotions: Use QR codes for event materials to track engagement.

Integrations

• OpenAI: Utilized for intelligent processing and decision-making.
• Google Analytics: Central to generating and scheduling reports.
• Airtable: Stores and manages UTM links and QR codes.

Automation Benefits

This workflow saves time by automating repetitive tasks, allowing marketing teams to focus on strategy rather than execution. It enhances data accuracy and provides actionable insights through automated reporting.