Automated LinkedIn Contact Enrichment with Surfe, Google Sheets, and HubSpot

Overview

This workflow automates the enrichment of LinkedIn contact data stored in Google Sheets by leveraging the Surfe API and synchronizes the enriched information with HubSpot CRM. It streamlines the process of gathering, validating, and updating contact details for sales and marketing teams.

Key Features

• Automated Trigger: Initiates when a new file is added to Google Drive.
• Data Extraction: Reads LinkedIn contact lists from Google Sheets.
• Enrichment Process: Uses Surfe Bulk Enrichments API to append missing phone numbers and emails.
• Validation & Filtering: Filters contacts to ensure only those with both phone and email are processed.
• Batch Processing: Handles large datasets efficiently by splitting into batches of 500.
• CRM Integration: Automatically creates or updates contacts in HubSpot with enriched data.
• Notification: Sends email updates via Gmail upon completion.

Benefits

• Saves Time: Eliminates manual data entry and enrichment tasks.
• Improves Data Quality: Ensures CRM records are accurate and complete.
• Enhances Productivity: Enables sales and marketing teams to focus on outreach, not data gathering.

Use Cases

• Enriching prospect lists for outbound sales campaigns.
• Keeping CRM contact data up-to-date and actionable.
• Automating lead qualification and segmentation workflows.