Overview
This workflow streamlines lead management by automating the process from form submission to outreach and CRM recording. It ensures only high-quality leads receive personalized emails and are tracked in HubSpot.
Key Features
- Form Trigger: Initiates when a user submits a form.
- Email Validation: Checks email validity using Hunter to filter out invalid entries.
- Lead Scoring: Scores leads with MadKudu, ensuring only those with a customer fit score above 60 are pursued.
- Automated Outreach: Sends tailored outreach emails to qualified leads.
- CRM Integration: Records all engagement activities directly in HubSpot for seamless sales tracking.
Benefits
- Efficiency: Eliminates manual lead qualification and follow-up, saving significant time.
- Accuracy: Ensures only valid, high-potential leads are contacted, improving conversion rates.
- Seamless Integration: Connects form data, email validation, lead scoring, and CRM in one automated flow.
Use Cases
- Sales Teams: Automate lead qualification and outreach to focus on high-value prospects.
- Marketing: Capture and nurture leads efficiently from landing pages or campaigns.
- CRM Management: Maintain up-to-date records of lead engagement in HubSpot for better analytics and follow-up.
