Automated Lead Email Verification and Enrichment to HubSpot CRM

Overview

This workflow automates the process of capturing new leads from a form, verifying their email addresses, enriching their data, and saving qualified leads to HubSpot CRM.

Key Features

• Form Trigger: Initiates when a new lead submits a form.
• Email Verification: Uses Hunter to validate the submitted email address.
• Conditional Logic: Filters out invalid emails to maintain lead quality.
• Data Enrichment: Integrates with Clearbit to enrich both company and person details for valid leads.
• CRM Integration: Automatically adds enriched leads to HubSpot for streamlined sales follow-up.

Benefits

• Improved Lead Quality: Ensures only valid, enriched leads enter your CRM.
• Time Savings: Eliminates manual verification and data entry, reducing errors and freeing up resources.
• Enhanced Sales Efficiency: Provides sales teams with richer lead profiles for better engagement.

Use Cases

• Marketing Teams: Capture and qualify leads from landing pages or campaigns.
• Sales Operations: Automate lead intake and enrichment for faster response times.
• CRM Management: Maintain a clean, actionable database in HubSpot with minimal manual effort.

Integrations

• Hunter: Email validation
• Clearbit: Data enrichment
• HubSpot: CRM lead management

This workflow delivers a robust, automated pipeline for lead qualification and enrichment, maximizing business value and operational efficiency.