Automated ICP Scoring for Companies Using Airtop Integration

Overview

This workflow automates the scoring of company Ideal Customer Profiles (ICP) by integrating form submissions with Airtop for data enrichment and analysis. It streamlines the process of evaluating leads based on predefined ICP criteria.

Key Features

• Form Trigger: Initiates the workflow upon new form submissions.
• Parameter Unification: Standardizes incoming data for consistent processing.
• Airtop Integration: Leverages Airtop to calculate and enrich ICP scores.
• JSON Parsing: Converts enriched data into a flat JSON structure for downstream use.
• Workflow Modularity: Can be triggered independently or by other workflows for flexibility.

Benefits

• Efficiency: Automates manual ICP scoring, reducing time and human error.
• Data Consistency: Ensures uniform data handling and scoring logic.
• Seamless Integration: Connects form data directly with Airtop, eliminating the need for manual data entry.

Use Cases

• Lead Qualification: Quickly assess incoming leads against your ideal customer profile.
• Sales Prioritization: Enable sales teams to focus on high-potential prospects.
• Marketing Segmentation: Identify and segment leads for targeted campaigns.

This workflow delivers significant time savings and improved accuracy in lead management by automating ICP scoring and integrating key business tools.