Automated HubSpot Contact Enrichment with ExactBuyer Integration

Overview

This workflow automates the enrichment of new contacts created in HubSpot by integrating with ExactBuyer to retrieve comprehensive contact and company data. When a new contact is added in HubSpot, the workflow triggers a series of automated steps to enhance the contact profile with valuable business intelligence.

Key Features

• Automatic Trigger: Initiates on new HubSpot contact creation.
• Data Enrichment: Fetches additional contact and company details from ExactBuyer via API.
• Conditional Logic: Checks if the contact's email is found and processes accordingly.
• Seamless Update: Updates the HubSpot contact record with enriched data.

Benefits

• Enhanced CRM Data: Ensures HubSpot contacts are complete and up-to-date.
• Time Savings: Eliminates manual data entry and research.
• Improved Segmentation: Enables more targeted marketing and sales efforts.
• Streamlined Workflows: Reduces operational friction between platforms.

Use Cases

• Sales Enablement: Equip sales teams with richer prospect information.
• Marketing Automation: Improve lead scoring and segmentation.
• CRM Optimization: Maintain high-quality, actionable contact data.

Integrations & Processes

• HubSpot: For contact creation and updates.
• ExactBuyer: For external data enrichment via API.
• n8n Logic Nodes: For data processing, conditional checks, and workflow control.