Automated Enrichment of New Intercom Users with ExactBuyer Data

Overview

This workflow automates the enrichment of new user profiles in Intercom by integrating with ExactBuyer to fetch additional contact details and relevant information. Triggered by a webhook event when a new user is created in Intercom, the workflow processes and updates user records seamlessly.

Key Features

• Listens for new user creation events in Intercom via webhook.
• Retrieves enriched contact data from ExactBuyer using HTTP requests.
• Processes and formats the data using code and set nodes.
• Updates the Intercom user profile with enhanced information.
• Includes logic for handling missing users and conditional flows.

Benefits

• Saves time by eliminating manual data entry and research.
• Ensures Intercom user profiles are comprehensive and up-to-date.
• Improves segmentation, targeting, and personalization for marketing and sales teams.
• Reduces errors and increases operational efficiency.

Use Cases

• Sales teams seeking richer lead profiles for outreach.
• Marketing teams aiming to personalize campaigns based on enriched user data.
• Customer support teams needing complete contact information for better service.

Integrations & Automation

Key integrations include Intercom for user management and ExactBuyer for data enrichment, leveraging webhooks, HTTP requests, and conditional logic to automate the entire process.