Automated AI Lead Enrichment: Salesforce to Explorium Integration

Overview

This workflow automates the enrichment of Salesforce lead data by integrating with Explorium's AI-powered data platform. It triggers on new or updated leads in Salesforce, matches and extracts prospect IDs, and sends them to Explorium for advanced data enrichment.

Key Features

• Salesforce Trigger: Initiates the workflow on lead updates or creation.
• Prospect Matching: Uses HTTP requests and custom code to match and extract relevant prospect IDs.
• Data Enrichment: Sends matched leads to Explorium for comprehensive profile enrichment.
• Filtering & Merging: Filters out non-matched leads and merges enriched data back into Salesforce.

Benefits

• Enhanced Lead Quality: Provides richer, AI-enhanced prospect data for sales teams.
• Seamless Integration: Automates data flow between Salesforce and Explorium, reducing manual effort.
• Time Savings: Eliminates repetitive tasks, allowing teams to focus on high-value activities.

Use Cases

• Sales teams seeking deeper insights into prospects.
• Organizations aiming to improve lead scoring and segmentation.
• Businesses wanting to automate and scale their lead enrichment process.