Automated Address Deliverability Verification for Keap Contacts via Lob

Overview

This workflow automates the process of verifying mailing address deliverability for contacts stored in Keap (Infusionsoft) by leveraging Lob's address verification API. It ensures that only deliverable addresses are maintained in your CRM, improving campaign efficiency and reducing undeliverable mail.

Key Features

• Webhook Trigger: Initiates the workflow when new or updated contact data is received from Keap.
• Address Preparation: Extracts and formats address fields for verification.
• Lob Integration: Sends address data to Lob for real-time deliverability checks.
• Conditional Logic: Uses a switch node to determine if the address is deliverable or not.
• CRM Update: Automatically updates the contact's deliverability status in Keap based on Lob's response.

Benefits

• Reduces manual address validation efforts and human error.
• Ensures higher deliverability rates for direct mail campaigns.
• Keeps CRM data clean and actionable.
• Saves time by automating repetitive verification and update tasks.

Use Cases

• Direct mail marketing campaigns requiring accurate recipient addresses.
• Regular CRM data hygiene and quality assurance.
• Automated onboarding processes that require address validation.

Integrations

• Keap (Infusionsoft): For CRM data management and updates.
• Lob: For address verification via API.
• n8n: Orchestrates the automation and logic flow.